The launch of a new website by The Independent Ratings Company highlights the benefits for industry leaders who want to use customer feedback to their ultimate advantage.
Director Chris Globe explains “I think there are few of us now who don’t read umpteen reviews from others every time we want to book a hotel, a restaurant or a holiday. It is the world we live in. But what many people don’t realise is that this is not just a fad, it is a very real part of people’s decision making process and it is here to stay”.
“The benefits of gaining reviews from your customers and obtaining what is effectively a third party endorsement for your company, your products, and your services, cannot be understated”.
“There is nothing to fear but much to gain; we work with so many companies now and all of them will tell you that they have seen a benefit since they started using the endorsements of their customers to ‘sell’ for them”.
“Most of the companies who come to us already understand the benefits, but while they collect feedback often they don’t have it working for them. Our key thing is to get them publishing the comments that their customers make, and to not be afraid of the odd negative remark – that’s life and people don’t expect perfection”.
We are proud to be different to the rest of the ‘ratings’ industry
“Unlike the majority of our competitors we believe that personal contact is the best way to deliver the outstanding results that customers want. By talking with our customers our experienced team can help to define the criteria which will bring them the outcomes they want”.
“This can be on the phone, by email or by personal visit, making it very cost effective. The important thing is that customers have someone to talk to who can help them, who can advise them, and who can support them to get the results they want which will drive performance and profitability through their company”.
“Most of our customers have tried on line review systems and on line survey models in the past, but have come to us because they want so much more than an off the shelf solution which doesn’t fully deliver what they want, and is dependent on their time and efforts”.
But don’t take our word for it; here’s what a few of our existing clients have said.
“We had a very particular desire to capture feedback from our customers and as a part of the same process to offer them a personalised and instantly downloadable guarantee. The Independent Ratings Company did this for us. It has added some real benefits to our business.” Paul Hardcastle Director of Eco-Thermal Design Windows
“By talking to the team at The Independent Ratings Company we completely changed our feedback forms and the process. The results have been brilliant and the whole process works so much better now. Had we not had the opportunity to speak to someone we would have carried on doing the same thing, and not getting the right results” Mick Clayton CEO of GQA
“It is great working with the team at The Independent Ratings Company. Our need in terms of reporting change regularly and it is great that we can talk to them and modify what we need. We simply could not get this flexibility and support from an off the shelf provider” Tristan Cooke Mila Windows and Door Maintenance