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A Show that has to Deliver

The PR spin machine is gathering momentum for UK Construction Week but can it meet the target of 1,000 exhibitors and 55,000 visitors, asked Michael Gannon?

Media 10, claiming to be the UK’s biggest design event company, has launched UK Construction Week and states that it is ‘shaping up to be the strongest trade event the building and construction industry has ever seen’.

These are bold claims and ones that might come back to haunt the organiser, But first the basics. Held at the Birmingham NEC from 6-11 October 2015, the event has the aim of bringing together nine shows, with 1,000 exhibitors and more than 50,000 visitors under one roof. Free to attend, it will be the biggest event for professionals working in all aspects of residential and commercial construction planning and design; what some are already calling Interbuild Mk 2.

Media 10 has gone for the path of already existing shows it handles and acquisition with Grand Designs Live, UK Construction Week, along with the newly acquired Timber Expo and the Build Show, as well as the Surface and Materials Show, Kitchens & Bathroom Live, Plant & Machinery Live, Energy 2015, HVAC 2015 and Smart Buildings 2015.

Recent developments have included the signing up of Glenigan as the event’s official knowledge partner. The partnership is designed to help UK Construction Week provide ‘authoritative insight and useful seminar content for each of the nine shows that come under the event’s umbrella’. Alan Wilén, Economics Director at Glenigan, and Tom Crane, Economist, will both take up spots on the speaker programme, sharing some of the company’s industry knowledge.

Glenigan will also play a ‘vital role’ in supporting the Hosted Buyer Programme at UK Construction Week. Designed to offer active buyers a structured and highly effective show experience, the programme will allow buyers to cut through the ‘noise’ by going directly to the suppliers and vendors that are most able to meet their needs.

TARGETS

MYTTV asked about the targets set by the organiser of 1,000 exhibitors and 50,000 visitors. At the time of going to press, we had not heard how these figures were reached and how many exhibitors have actually booked for the event.

Caption            This October sees the launch of UK Construction Week at the NEC, Birmingham International.

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