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Google Warning For Industry Websites

How often do you look at your own website? Can you access it on a mobile device? If not, you may be in trouble.

Google has announced an update which will have a ‘significant impact’ on websites which make mobile browsing difficult.

The changes take place on April 21 and will improve search rankings for websites which create a mobile-friendly experience whilst penalising those who don’t.

Digital Specialist The Consultancy, is advising companies to check if their website is responsive, and if not seek help.

Richie Thornton, Director of The Consultancy, said: “This is a massive shift in Google’s ranking process and will affect companies’ appearance in mobile search results if they don’t conform.

“Although Google is notoriously secretive about their algorithm and ranking page factors, what we do know that Google likes websites to have one URL across all platforms.

“This means your website should be able to be accessed with a desktop, smartphone and tablet using one web address.

“On top of this if users are trying to visit a page only available on a desktop, rather than show a ‘Mobile-only 404’ page users should be re-directed to the desktop page on their device.

“App interstitials which are the pop-ups on web pages asking you to download an app will also be frowned upon for disrupting the mobile user’s experience.”

In addition to this, the search engine has also identified a list of common mistakes on mobile browsing to rectify.

These could be anything from updating a simple file or removing blocks on files to having to implement a fully responsive mobile design.

Richie added: “Companies need to be aware of these changes or they could be losing out to their competition.

“UK internet users spend an average of 1.9 hours per day online using a handheld device so to be missing from mobile search results could have a big impact.

“Anyone worried that their website does not comply can get in contact with us.”

The Consultancy has worked in the window and door industry for over 10 years and specialise in online solutions specifically for the sector.

The end of 2014 marked a record year for company after experiencing record profits, expanding premises and also winning Digital Specialist in the National Fenestration Awards.

Contact The Consultancy on (01429) 239 689 or visit www.theconsultancy.co.uk.

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