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Lorelei

Tip Toeing to Never-Never Land

Are the politicians no better than Lorelei who sang seductively but led sailors to their watery graves?
Having had a moan last week about mentioning the General Election, I have to confess that a certain perverse fascination is beginning to develop about it.

It is rather like the person who is terrified of heights yet feels drawn to peer over and witness the depths below. Having watched the two main political party leaders deliver their manifestoes at the start of the week, it is worse than that. The promises start to take on the sounds of the sirens, seductively calling you to come towards them and place your ‘X’ and all of their gifts will be yours.

Are Dave and Ed offering Shangri-La or Lorei lai where the sailors were lost on the rocks? As we have been bobbing about for the last seven years, we would all hope for the former. However, when billions are thrown here and there, we are surely right to be cautious this time and probe a little more.

Anyone working in this sector will welcome a government that appears to be promoting policies that are going to benefit the industry and the people in general. Most recently the Federation of Master Builders (FMB) gave a warm welcome to what Labour planned in its manifesto for housing.

“By comparing this Labour manifesto with the last, you can see how far the debate on housing has come in the past five years,” insisted Brian Berry, Chief Executive, FMB. “Although the Labour Party’s 2010 manifesto placed a clear emphasis on the importance of increasing home ownership and providing better, more affordable housing, this manifesto explicitly recognises that building more homes is the only route to achieving this – we also have a clear target of building 200,000 new homes a year by 2020.”

David Cameron has just waded in with the Conservative Party’s policy and it appears as well to offer trade associations and its members in the building sector great quantities of jam tomorrow. Add in the Green Party and its pledge to build 500,000 social rented homes and the Liberal Democrats to establish at least 10 new garden cities in England and 300,00 new homes a year, it would be understandable if you were convinced that Shangri-La and Utopia had merged and were just round the corner

How can anyone resist? Well, past history will tell you that it will not take much for those alluring politicians to start bleating that due to ‘unforeseen circumstances’, being ‘blown off of course’ and ‘other international developments’ that awfully sorry, it ain’t going to happen. How can anyone resist, I asked. This cynic has by putting up in his window a painting by Goya of Saturn Devouring his Son, on top of which is the following MESSAGE TO ELECTION CANVASSERS and a bubble from the god, saying: “Come on punks, make my day.”

Michael Gannon

Editor

MyTradeTV

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