Yale Door and Window Solutions has welcomed Carly Baker to the business as its new Marketing Manager, strengthening the senior team.
Carly is an established marketing professional with over 15 years of experience. She began working for Yale as a Brand Manager in 2006, and then moved on to be appointed as Yale Marketing Manager, working on both the retail and OEM sides of the business. In more recent years Carly has been working on an internal project for ASSA ABLOY.
In her new role she is responsible for managing the marketing for the Yale brand into the UK fenestration market, and also the marketing of the Securistyle brand for UK and Export commercial markets.
Carly commented: “Yale Door and Window Solutions is the largest division of ASSA ABLOY in the UK so I jumped at the opportunity to return to Yale OEM marketing. I’m really pleased to be part of the future of the business.
“It’s an exciting time as we are working on a number of imminent new product launches. We are also working on a new campaign, ‘Yale it’, a true retail focused campaign which really harnesses the power of the brand to benefit our fabrication and installer customers.”
Kevin Hill, Managing Director of Yale Door and Window Solutions, added: “Carly is a fantastic addition to the business, bringing a wealth of experience to this role. She heads up a new marketing team who strongly advocate our brand and products.”
For further information about Yale Door and Window Solutions, please visit www.yaledoorandwindowsolutions.co.uk or follow @YaleDWS on Twitter.