South Manchester’s Everglade – a fabricator and installer of Halo window and door systems from The VEKA UK Group – has celebrated becoming the 400th member of the leading profile manufacturer’s renowned Approved Installer Scheme.
The initiative, launched less than a year ago at the FIT Show 2014, offers installers a raft of benefits – not least access to a suite of professionally designed marketing materials, customisable via its online Marketing Hub.
Amy Grundy, National Sales Manager for the Approved Installer Scheme explains: “Besides benefiting from the association with The VEKA UK Group – the country’s leading manufacturer of PVC-U door and window systems – installers gain numerous other advantages by becoming ‘Approved’. It’s no wonder the scheme has seen such an unprecedented uptake within its first year.
“The online Marketing Hub offers Approved Installers a wide range of marketing materials at a fraction of the normal cost. These range from business cards to bespoke retail brochures and vehicle graphics to name just a few. Details like the company name, contact details, logo and USPs are automatically uploaded by the system to populate prominent ‘fields’ in the template designs. The results are truly professional and, with their own logo backed up by VEKA or Halo branding, installers can show customers their commitment to only using our systems, known for their excellent quality.
“Our Fabmatch website links Approved Installers with Approved Fabricators in their area, helping to create a practical and efficient infrastructure, and ensuring they receive quality products, each and every time. Both parties benefit from the arrangement and enduring relationships are established.”
Perhaps one of the biggest draws of the Approved Installer offering is the targeted sales leads it provides – free of charge. Amy continues: “Potential customers can visit the homeowners’ section of www.vekauk.com, providing their postcode and details of the work they’d like done. We pass the info to their three nearest Approved Installers who then contact them to advise and discuss further. As the contact has been solicited by the customer, the likelihood of conversion becomes much greater.
“We’re excited to have Everglade mark this milestone in the Approved Installer Scheme’s history. They’re an established and respected fabricator and installer that easily met our criteria for approval – CE-Marked windows, MTCs, insurance-backed guarantees and more, and we’re very proud to have them onboard.
“Everglade is our 400th Approved Installer but, in total – taking Approved installers, Fabricators and Suppliers into account, there are now around 500 companies engaged with the Scheme – not bad for its first year!”
The Approved Installer Scheme represents just one tier of what, alongside Network VEKA, is the industry’s most comprehensive package of installer support. Companies interested in learning more about the benefits of becoming Approved should visit the Scheme’s website for details: www.vekauk.com/approvedinstaller