Mixing old with new can bring about some of the most interesting designs for homeowners. Whether it’s an Edwardian terrace with a wall of bifolds leading to the garden, a roll top bath in a minimalist bathroom or a chunky wooden worktop running along high gloss kitchen units, old and new works well together. With three generations of family owners and 48 years of timber craftsmanship, Swish Authorised Fabricator and Installer Reddish Joinery has succeeded in combining traditional wood with modern technology to grow its replacement PVCu window business.
Third generation Managing Director of Reddish Joinery, Lee Parrot explains how: “Our customers want the look of timber and the benefits of PVCu, so we combine our crafted, timber sills with the high energy performance of Swish Window and Doors’ five chambered window system. It’s especially good for curved bay windows. PVCu bay windows are made with an angle cut sill, which can look clumpy. We combine a curved wooden sill with a Swish window in a woodgrain finish to create a beautiful looking, energy efficient window.
“Our business heritage lies in creating high end joinery, so we understand that there is something very reassuring about what you know. Homeowners recognise the Swish brand and associate the name with quality so it’s a great selling point for us to be able to use the Swish logo in our showroom and on our website.”
With three showrooms across Cheshire, Reddish Joinery first started working with Swish Window and Door Systems in 2008. The last 6 years has been set against a challenging market, but the business has continued to grow. Lee adds: “The combination of our traditional skills and Swish’s contemporary products allows us to offer something unique to customers, which is why we believe we have continued to grow over the last few years with support from Swish Window and Door Systems.”