Skin cancer (malignant melanoma) is the fifth most common cancer in the UK[i]. With diagnosis rates rising faster than any of the current top ten cancers in the UK, men, particularly those who work outdoors like builders and construction workers are at even greater risk of developing the disease.
That’s why this Sun Awareness Week (4-10 May 2015) Macmillan Cancer Support is joining forces with Saint-Gobain UK & Ireland to raise awareness of skin cancer amongst men in the UK.
A YouGov survey commissioned by Macmillan cancer support found that men are more likely to risk skin cancer than women, as they are three times more likely to not wear sun cream, with one in five men stating that they never wear sun cream outdoors during sunny weather in the UK. The survey also found that 1.2 million men in Great Britain have been sunburnt at work, partly because sunscreen is seen as ‘less manly’ and ‘silly’ to apply[ii].
From Monday 4th May – Sunday 10th May, six Saint-Gobain brands and stores across the UK are supporting Sun Awareness Week in the hope that its week long awareness campaign will help Macmillan inform and educate more men about the importance of early detection and diagnosis of skin cancer. This campaign is part of the ongoing ‘Together’ partnership between Saint-Gobain and Macmillan, that has seen all Saint-Gobain brands raising vital funds for people affected by cancer, so that no one has to face cancer alone.
Macmillan Skin Cancer Clinical Nurse Specialist, Carol Goodman, said: “Skin cancer is often overlooked in comparison to other cancers, but the numbers of people being diagnosed have risen fivefold since the 1970s[iii]. We need to encourage more men to be aware of the signs of symptoms of cancer, so we’re thrilled to have the support from Saint-Gobain to help us reach a particularly hard to reach group about this important issue.”
Richard Halderthay, Director of Communications at Saint-Gobain UK, Ireland & South Africa, said: “It is worrying that the number of people diagnosed with skin cancer is on the rise. We hope that by working with Macmillan to raise awareness this Sun Awareness Week, we can help empower and educate our male employees, customers and suppliers to take control of their health and seek medical help sooner.”
If you would like to find our more, or if you are affected by skin cancer, please visit www.macmillan.org.uk/sunaware or call the Macmillan Support Line on 0808 808 00 00
To find out more about Saint-Gobain, visit www.saint-gobain.co.uk, Like the Facebook page and Tweet @SaintGobainUK
[i] Sun Awareness Week, run by The British Association of Dermatologists http://www.bad.org.uk/for-the-public/sun-awareness-campaign/sun-awareness-week
[ii] Macmillan Cancer Support/YouGov online poll of 2,077 GB adults aged 18+.