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Mobile-friendly Site - Press Release final

The MLA Joins The Tech Revolution By Launching A Mobile‐Friendly Site

 The Master Locksmiths Association launches mobile‐friendly version of the company’s Find a Locksmith
website
 Launched in April 2015
 Aimed at improving the functionality for site visitors and making it easier for people to find their local MLA
approved locksmith
 Mobile internet usage remains a significant growth area in the UK and beyond
With the increasing demand for mobile internet devices, the MLA thinks it’s about time it joins the tech‐savvy consumer.
The new site promises to provide a much more user‐friendly interface over its more clunky counterparts. The improved
ergonomics boasts quicker search times for customers who need a locksmith, with a simplified ‘Find A Locksmith’ page.
Between the 1st of January and the 27th of March 2015 the MLA website saw 62% of traffic come from mobile and Tablet
devices, versus 38% of traffic from traditional Desktops. The popularity of mobile devices along with Google’s
announcement of changes to their Search Engine parameters – something that came into force on the 21st of April 2015
and sees a new algorithm taking into account criteria such as; text size, the space between links and whether the content
displays across a screen of a mobile device made the decision to generate a mobile friendly site that much more important.
So What’s All The Fuss About? – The Global Marketplace
Mobile‐friendly sites were introduced on Smart Phones back in 2007. Driven by strong demand for health and banking
services in the developing world and advanced services – such as business search, leisure and Social Media – in the
developed world, mobile internet services has seen surging global demand. With this in mind, it’s never been so crucial for
organisations to adapt their digital marketing accordingly. In 2015, research shows that about 80% of people use a Smart
Phone, whilst 47% use a Tablet. Meanwhile, it also appears that consumer’s attitudes are changing too, with 22% of people
who believe connecting to the internet with Smart Phones is important. Whereas, 29% of laptop users and 17% of Desktop
users believe it’s important. With similar levels of opinion for both traditional and mobile internet users, it’s testament to
the growth in technological innovation across the communications industry.
It’s clear from the 1.9 billion mobile users versus the 1.7 billion Desktop users that mobile‐friendly sites will increasingly
play a part in organisation’s strategies within the UK and beyond. What’s more, with emerging devices – such as Apple’s
‘Smart Watch’ and Nike’s ‘Fuelband’ fitness wristband – it shows that mobile internet is here to stay for the foreseeable
future!

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