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Building Your Business Profile

It can be that homeowners are in a state of worry when they first make contact with a plumber or heating technician.  Something is either leaking, broken or fit to burst.  Offering reassurance to them at a time of concern can be a “make or break”, in winning the business.

Creating a ‘homecheck’ list and incorporating this onto a website or even sending it out as a mailshot builds a great professional profile when estabilishing a plumbing and heating business in a new or even existing locale.

In the light of rogue trading, many industries have suffered, with a trust needed to be guaranteed before they will even open the door to you. For many homeowners industry accreditations, ensure they know you work to high quality standards and understand the mandatory requirements.

Institutes such as The Chartered Institute of Plumbing and Heating Engineering have developed standards and protocols, which ensure that technicians can be recognised and rewarded for the hard earned skills they have gained.

Membership to such an institute tends to reassure homeowners and demonstrates a commitment to be governed by a professional code of ethics, with members vetted before they can be accepted.  Training or even re-training it would seem is well worth the investment, with national standards of competence substantiating initial essential skills.

The CIPHE logo identifies a professional who is competent, responsible and dedicated to the ideas represented by the Code.

There are six set standards that must be adhered to in order to be considered compliant.

    1. Perform professionally, competently and responsibly
    2. Safeguard the environment and public health and safety
    3. Comply with all relevant laws, regulations, standards and codes
    4. Broaden, improve and maintain their skills, knowledge and personal qualities
    5. Uphold the dignity, standing and reputation of the Institute and the plumbing mechanical engineering services industry
    6. Abide by the Code of Professional Standards

Whilst these steps may seem logical to many, for homeowners it is the integrity and guarantees offered by such organisations, that gives them reassurance in the professional in their home.

Anyone wishing to contact the CIPHE please follow this link to the website: http://www.ciphe.org.uk

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