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time for a new career

Switching Trades Mid-Career

We all hear stories about career changers and the steps to take when you just aren’t happy in the type of work that you do.  Whether work appears to have dried up in your area or you just fancy a change, choosing a new career for yourself can be a daunting experience but also an exciting one.

If you are considering changing your trade then I’d advise you to first answer the following questions:

  1. Could you change your current sales and marketing strategy to win more business in your current trade?
  2. Would you really enjoy a different trade or does the “grass just appear greener…”?
  3. What are the potential rewards vs the costs if you retain for another trade?
  4. How do you see your lift being better if you choose another trade?

Once you’ve answered these questions you can then go on to research what it would be like to work in another trade.  You may have friends in other trades and they will have an opinion on what the typical day in the life is like in their chosen trade.  Once you’ve chosen your new career you will need to go through the steps of:

  • Retraining in your new trade – you could either use a training provider such as a local community college or join firm who will provide or reimburse you are your training, education and certification.
  • Joining the relevant trade associations and other professional bodies
  • Finding prospects – if you choose the self-employed route then you’ll probably find new clients through similar means as when you worked in your previous trade. Some sales and marketing suggestions follow.

How to find work as a self-employed tradesperson

Here’s some typical steps to prospecting as a tradesperson:

  • Have a website designed and market it online.
  • Wrap your vehicle.
  • Advertise.
  • Use social media.
  • Join networking groups.
  • Word of mouth / referrals.
  • Leaflet and postcard dropping.

written by Michael Greenwood

Digital Marketing Director

My Trade TV

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