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FIT Show Adds ‘Quartz’ Entry Level To Innovation Zone

Central Bar, Lounge and Hospitality areas will be a ‘Hotspot’

With more than 85% of stand space now booked with eight months to go until the event takes place in April 2016, organisers of The FIT (Fabricator Installer Trade) Show are continuing to work hard to offer new experiences and to encourage new exhibitors to dip their toes at the show. The newly created Innovation Zone with its incorporated Lounge and Bar areas at the event is attracting big names within days of being revealed.

Hosting the only official bar at The FIT Show and set to be the scene of the popular Exhibitor Party at the end of the first day, the Innovation Zone is expected to become one of the liveliest areas at the event. ‘Quartz’ stands have been added to the area to encourage first time exhibitors to experience the ‘FIT Effect’ and bring with them innovative new ideas. Stands are now available from just £3,000 plus VAT.

Taking a radically different approach to the other areas the intimate atmosphere of The Innovation Zone will encourage visitors to linger longer, attracted by the Lounge and Bar facilities and of course an eclectic mix of exhibitors. The avant-garde design of the central exhibition area has already attracted a number of key names with the list changing daily. The FIT Show web site (www.fitshow.co.uk) should be checked regularly for updates.

The FIT Show’s Matthew Glover is excited about the Innovation Zone: “The FIT Show in just its third outing remains fresh but we will always be looking at ways to improve the exhibitor and visitor experience. And after a great deal of research and discussion we believe that The Innovation Zone will bring something different.

“It will be less formal than the other areas of The FIT Show not least because the hub of the area is the Central Bar and Lounge area. People visit The FIT Show to do business but here it will be mixed a little more with pleasure. That is especially true of VIP guests, who will enjoy a free drink in The Innovation Zone as well as other benefits including VIP parking.”

Excellent signage, the promise of a comfortable chair and a refreshing drink will ensure The Innovation Zone will draw a high degree of traffic, in addition to a great deal of noise as the day progresses.

The FIT Show takes place at The International Centre Telford on the 12th, 13th and 14th April 2016. Although more than 85% of the enlarged exhibition space has been sold, some excellent stands are still available but are continuing to sell fast. Further information is available at www.fitshow.co.uk/stand-packages.

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