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An Open Letter To The Glazing Industry

An Open Letter To The Glazing Industry

Last week we were met with the overwhelming statistics from industry monitor Ofcom, alerting us that smartphones are now the UK’s most popular device for getting online.

Two-thirds of your customers now have a smartphone and are accessing the internet for nearly two hours per day.

Over the past ten years we’ve been tirelessly working to bring the window and door industry into the Digital Age, but one thing reigns true.

More needs to be done.

We’ve set fire to the fax machine, ditched the dodgy phone line and streamlined the selling process for many, but in a world where technology is king, we are still lagging behind.

We’ve created bespoke online ordering systems, Door Designers, tailor-made websites, applications and of course ensured that all of the above are mobile and tablet responsive.

With endless online possibilities at our fingertips we feel it’s the right time to introduce our #InvestOnline campaign, championing the Digital Age and ensuring the industry is capitalising on its new tech-savvy customers.

Over the next few months, we will be bringing you advice, speaking to key figures in the industry and engaging in Twitter conversation, guaranteeing you have all the correct tools and knowledge to be able to join our movement.

There are over 12,500 window and door specialists in the UK and we estimate only 23% are generating leads online.

This means that 87% of the industry is missing out on 33 million online customers.

This is a figure we would like to change.

To take part in the campaign, Tweet us using #InvestOnline or visit our website http://www.theconsultancy.co.uk

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