Richard Kirman, Sales and Marketing Manager for the Truedor range from IG Doors tells us why their brand new 56 brochure has something for everybody.
“If you look back at the history of the market, every composite door supplier developed a brochure aimed at the retail consumer to show them the colours and styles of their doors; the range of glass bevels available to them, and the choice of handles, knockers, numerals and ancillary items they could choose from. They also worked on the basis that the trade installer would use the same brochure as a sales aid – and for many years they did just that”.
“But times have changed significantly – I have spoken often about how the internet has impacted consumer behaviour enabling them to carry out extensive research into what they want – and how fuelled by the wave of home makeover programmes and magazines, their knowledge, their thinking and indeed their power is entirely different”.
The new Truedor brochure is about so much more than the products – outstanding though they are
“The new Truedor brochure is a case in point – it is about so much more than just the products, outstanding though they are. It gives the end consumer tips and advice on the how to choose a door style which is complementary to their property type; it offers suggestions and solutions which they may not have considered, and it gives them a range of points to discuss with their installer. The aim of the brochure is to advise and support in the truest sense, and to support both the consumer and the installer”.
“Our new brochure includes details of our new door styles, new colours, new frame colours, outstanding new glass colours and the latest hardware choices available to our customers”.
“The composite door industry has excelled in recent years in bringing out new products – it now needs to back this up with the same level of investment and imagination when it comes to marketing support for the installers in the market who ultimately deliver the business. Our new brochure is very much a part of that process ”.
To get your copy of the new Truedor brochure call 01633 627190 free fax 0800 0463457 or contact us through our website www.truedor.co.uk