The selection of MyTradeTV digital mini magazines is supplemental to our main magazines that highlight specific, niche industry sectors. The increasing popularity of these supplements enables our customers to gain higher profiling campaigns, via links into the main monthly Glass and Glazing Journal we publish digitally, on a monthly basis online.
The latest addition to this collection of supplements is the Hardware digital magazine which we have branded Hardware Monthly. Customers and suppliers of customers are keen to garner a wider digital audience, as online communications fast become the medium to generate awareness and those all important leads.
MyTradeTV is now well known as a company that innovates, publishing amongst others, one of the most in-vogue glazing magazines that since launch, has continued to increase in popularity as statistics attest. Across the sector we discussed the growth potential of our communications vehicle, wanting to deliver as bespoke options as possible to our investors so that they could grow their own businesses further. Consequently, we decided to create these supplemental or mini magazines after listening to feedback from our clients.
As a result, there was a general consensus that our advertisers wanted additional, tailored options from their media campaigns, as the popularity of our digital online journal had increased substantially and they were achieving very positive and viable results. There was a desire also to specifically target some niche sectors. Consequently, we evaluated key trade elements across the industry and launched our supplements as a direct response to these discussions. Here we have created a more targeted experience for our readers and site visitors, so that they can enjoy reading the more general Glass and Glazing monthly digital magazines, whilst also being able to explore further, more specialised mini magazines.
For customers in particular, this has been an extremely positive move with the initial response to these new mini mags proving extremely positive indeed. We attribute this in part to the more targeted click through rates for our advertisers. Looking at ways for advertisers to promote effectively, whilst also being able to find news that is relevant about their particular products, services or suppliers, we understand is imperative. As a news resource we aim to provide the fastest route to spread awareness across a number of dominant, industry subsections, so effectively we are tailoring the news to meet not just investors’ needs but also their customers’ needs.
We have listened and subsequently we have developed creative avenues to broaden our customers’ reach. To date, within the glazing sector, we have launched three niche magazines that incorporate important industry news and reflect on its direction. We have Doors Monthly, Conservatory Monthly and Hardware Monthly, which through research and discussion we consider all bear great relevance to the industry in their own right.
Accessibility to the news is now 24/7 via the internet and as such, in an industry that is not just national but international, with more and more of our customers being part of bigger worldwide networks, it is essential that we cater to meet the needs of visitors to the global village that we are now all very much a part of in our business lives.
We always welcome feedback and constructive discussion, so do feel free to contact us to discuss marketing needs and greater editorial reach.