The MyTradeTV digital mini magazines are supplements to our main magazines. The Hardware digital magazine which we have branded as Hardware Monthly is a supplement to our Digital Glass and Glazing Magazine which we publish online on a monthly basis. MyTradeTV are known as innovators in our industry with one of the most popular glazing magazines in our sector. We decided to create these supplemental or mini magazines after listening to feedback from our clients. The general consensus is that our advertisers want to targeted more niches within their specific sectors. As a response to these requests we created a more targeted experience for our readers who enjoy reading our more general Glass and Glazing magazines in addition to our more specialised mini magazines. Initial response to these new mini mags has been very positive indeed with more targeted click through rates for or advertisers.