Belfast-based home improvement specialist and Network VEKA member company, Betterhomes has capitalised on the installer organisation’s unrivalled marketing support, instating brand new liveries on its 17-strong fleet of vehicles.
Committed to using industry-leading PVC-U door and window systems from The VEKA UK Group, Betterhomes – as a Network VEKA member – is regularly audited to ensure it maintains the organisation’s required standards. As a result, it contributes to the Network’s collective customer satisfaction rates, which average around 97% compared to an industry standard of just 83%.
Betterhomes Director David Boyd commented: “Besides the prestige that comes with being part of the country’s leading installer organisation, one of the main benefits of Network VEKA membership is the marketing support it offers.
“We use the online marketing portal on a daily basis and have created lots of professional-looking marketing materials at the click of a button.”
Featuring a prominent image of long-serving Network VEKA Brand Ambassador, six-times World Snooker Champion Steve Davis, the striking decals have proved a talking point for many companies, as The VEKA UK Group’s Sales and Marketing Director Colin Torley attests: “Homeowners are often intrigued by Steve’s image on Network VEKA marketing materials, and when our members explain the reasons behind his ambassadorship – consistency, success, reliability, etc. – they see the link.
“As another factor that makes Network VEKA’s marketing offering unique, it makes sense for companies to use Steve’s likeness in the most visible way possible – their vehicles being an excellent case in point.”
David continues: “We’ve achieved a consistent and professional look across our Mercedes, Ford, Citroën and Vauxhall vehicles, giving equal weighting to our brand, contact details, Network VEKA and, of course, the eye-catching graphic of Steve Davis! What’s more, for each van that we photograph with completed graphics in place, Network VEKA rewards us with £100 cashback off the costs – what’s not to like?!”
“Even our staff clothing now proudly displays Network VEKA branding – it’s invaluable to us as a selling tool and really sets us above the competition.”
To find out more about the range of marketing materials available through Network VEKA’s online marketing portal and the many other benefits of becoming a Network member, visit the organisation’s website, here: www.networkveka.co.uk