“Ultimately we want our fabricators to enjoy unrivalled support from us…”
Swish Windows & Doors, the most widely recognised consumer-facing brand on the market, has launched a comprehensive suite of marketing materials that reinforces its number one position.
Designed to help retail companies sell in today’s increasingly competitive environment, the marketing package has been in development for several months, and forms part of a wider strategy by Swish to offer its customers the best industry support available today.
“We have long been recognised for the high level of support we offer our customers, but this is substantially more than we have ever offered before,” Gerald Allen, Swish Windows & Doors’ Marketing Manager, explained. “The retail market is where Swish’s strength is unrivalled, and while we have also published professional new trade literature, retail is where we have focused to generate and maintain demand.”
Available now, Swish’s retail customers can now access the following:
- 28-page retail brochure
- An expert’s guide to buying window and doors
- Maintenance guide
- ‘Recommend a Friend’ chequebooks and vouchers
- Showroom posters, certificates and roller banners
- Retail advertising templates
- Drop cards
- Window sample bags
- Stickers and vinyls
- And lots more
“We have years’ of experience understanding what works and what doesn’t when it comes to engaging with the homeowner and appreciating their needs,” Gerald said. “We bolstered this with extensive consumer research to further understand consumer behaviour, which included focus groups and 500 consumer interviews.
“We have distilled this experience to provide practical tools that will help engage, educate and ultimately sell, taking away some of that uncertainty that is often present in a tough retail environment.”
These invaluable marketing materials will soon be joined by two other initiatives.
The first is a new marketing portal where customers can order stock materials and create dedicated brochures and mailers, which will include their logo, their contact details, their text, and their pictures.
The second is a new website, which promises to be different and more relevant than what is currently available from other systems companies. Simple to navigate, and optimised for all platforms (including mobile phones) the site will educate homeowners on the advantages of the Swish system, and will proactively generate leads.
“Ultimately we want our fabricators to enjoy unrivalled support from us,” Gerald said. “This substantial investment has been made with them in mind, to secure loyalty for them from their customers by simply being the very best in the market.”