Echoing last year’s achievement, Synseal has been named as a double finalist once again at the upcoming G15 Awards.
Global Glass, Synseal’s insulated glass manufacturing division, is a finalist for Glass Company of the Year. Since establishment in November 2011 Global Glass has rapidly become a £20 million business unit operating from three plants in Huthwaite, Blackburn and Wigan supplying high quality IGUs made to customer specification, including Synseal’s exclusive value-adding and thermally-efficient Celsius performance glass.
The second category for which Synseal has been shortlisted is Trade Marketing Campaign of the Year. Synseal’s creative marketing campaign for Celsius Solid Roof was designed to grab attention and clearly convey key technical aspects of the system (quick-fitting, highly insulated, lightweight yet strong) with an element of fun, using animals to illustrate. Launched in April 2015, this integrated B2B campaign delivered high levels of visual impact to achieve market stand-out versus competitive offerings and included print and digital media to raise awareness across the Trade in a short period of time.
“It is very satisfying for us to be recognised as a double-double finalist at the prestigious G Awards,” comments Synseal’s Head of Marketing, Mark Schlotel. “We enjoy taking part with three submissions presented to the judges each year and, as the old song goes, two out of three ain’t bad! This double finalist accolade reflects how dynamically our Synseal group has evolved in recent times and we look forward to a great night of celebration for our industry at the London Hilton on Park Lane on Friday 27th November.”