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trojan-success

Trojan Group reveals the secrets of its success

November 16, 2015

The Trojan Group is one of the industry’s major door and window hardware manufacturing success stories throughout a decade in which many have experienced significant decline.

For Tony Chadwick, Group Managing Director, there are many reasons for this success but the vital key factors are their patented innovations, strategic vision and Trojan Group’s “in-house” manufacturing and quality control.

“Trojan’s single biggest reason for success is that we design and manufacture products that offer solutions to problems and include patented features that deliver a real return on investment, all at a competitive price” says Tony. “Our customers really value what we bring to their business and look to us as leaders in the window and door sector to continuously improve products year on year.”

Trojan Group has maintained innovation coupled with a competitive pricing strategy despite rapidly changing market forces thanks to considerable strategic vision. “We operate in a global market and we need to protect our business and our customers from the worst fluctuations,” comments Tony.

“At that time, we benefited from having our own in-group manufacturing base, Trojan China. It meant that, unlike the hardware companies that outsource their products to third parties, many of which are supplied from the same factory, we emerged relatively unscathed.”

“We have seen something similar recently,” adds Tony. “We have all read articles in the media saying hardware companies are struggling to achieve viable margins, reducing workforces and consequently limiting investment in innovation and development. Unfortunately, as we all know, China manufacturing has become progressively less competitive and their only way to reduce costs is effectively lower product specifications or higher production output per employee.”

“Thankfully, we have once again read the signs before they happened and opened a purpose-built manufacturing site in Vietnam protecting us from developments in the Chinese market. It means we have greater stability and control over our costs throughout the inevitable cycles of this developing economy compared to many other hardware manufacturers. There is no doubt that this is something our customers appreciate.”

The Trojan Group’s reputation for hardware innovation is unparalleled. But it is also clear that the company’s wider set up and strategic intelligence means it offers its customers a truly great experience.

It’s perhaps hardly surprising Trojan Group is as successful as it is.

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