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PANEL GROWTH PROMPTS HURST’S NEW BROCHURE

November 24, 2015

Hurst Plastics has rounded off another strong year in door panels, reporting growth in the sector for the third consecutive year. This has prompted the company to invest in new literature and point of sale materials to further support its customers.

The latest brochure has been revised and revitalised to include eight doors ranges. For consistency and strong brand identification, the 24 page brochure follows the same contemporary style as Hurst’s recently re-launched composite door brochure.

The Definitive Collection brochure brings some new and some totally exclusive designs from Hurst, including an exclusive collection of triple glazed designs. The Modern Collection is a selection of fresh, European inspired designs, which make the ideal entrance to a more contemporary styled property. Featuring bold, geometric panels, every design comes with a choice of stainless steel trim for a modern finish.

Mark Atkinson, Hurst Plastics’ Sales and Marketing Director, said: “The popularity of modern composite door designs – coupled with decorative triple glazed units – continues and it has led to a sizeable upturn in demand for similar door panel styles.

“This year has been another good year for us in panels with sales up for the third year running. The door panel may be a mature product, but we’ve found there is still plenty of demand for it. We manufacture around 2,000 panels a week and rates are showing no sign of slowing down. We’ve maintained this consistent output because we continue to invest in developing our range to introduce bespoke new styles and colours and we support it with a comprehensive suite of literature,” he added.

The brochure features Hurst’s simple pricing structure with one price for each range. This makes it easier for the customer to compare styles and prices and simpler for the salesperson to demonstrate each range. An accompanying price list can be fully personalised by the installer.

Hurst’s door panels are available in an extensive range woodgrains and 12 foiled finishes as standard – including Anthracite Grey and Chartwell Green, which are becoming increasingly popular.

The new brochure is part of the comprehensive package that Hurst offers to its customers to help them maximise sales. The package extends to full marketing and sales support, including access to product photography, fully personalised product literature, point of sale material and lead generation via Hurst’s website.

For further details, please contact the Marketing department on 01482 790790 or visit www.hurst-plastics.co.uk.

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