Customers of Truedor from IG Doors are about to benefit from the latest marketing initiative from the company which will give them the opportunity to raise the bar even further for their own customers.
Already supported with outstanding marketing collateral, point of sale material using George Clarke as the face of Truedor, and sales leads – trade customers now have the chance to open up their own Truedor galleries.
Speaking for IG Doors Trade Sector Sales and Marketing Manager Richard Kirman explains further –“What we want to do is to give our trade showroom customers the chance to keep their potential customers in their premises for much longer – to such an extent that the completeness of what they offer them is such that they don’t even need to go anywhere else for a comparative quote”.
“The way for us to do this is to work with them to change what they have from a great showroom to something even better – a gallery”.
“The gallery concept is about having a dedicated Truedor package which can be dropped into our customer’s premises; pre-prepared and ready to go. It will include an outstanding range of actual doors, door concepts, signage and graphics, literature display stands and other point of sale material. Their premises will look and feel exceptional and will have outstanding consumer appeal”.
“Our gallery customers will be given an exclusive geographical area to work in, their details will feature on our website for when consumers come into our site from internet searches, and they will benefit from exclusive offers and opportunities”.
“It is a really exciting venture for us and having researched the idea extensively with our customers we know there is a real appetite for it”.
“We already have the first gallery open at Bradley Scott Windows in Tamworth, and we have the next one, Caddy Windows Bristol opening”.
“The gallery concept will be one of the features of our FIT Show stand and it is something we will be promoting very heavily to show another way we can support our customers against their competition”.