Lumi, the radical new window system from Apeer, has not only gained a new recruit to its retail network but has also provided an introduction for the rest of the Apeer portfolio.
Royale Regents of Leamington Spa is the first company to introduce the Apeer range into its showroom as a direct result of seeing Lumi – and the company’s Sukhi Sanghera is in absolutely no doubt the seamless glazing system has transformed the showroom: “Ever since we put the Lumi window on display, everyone who comes in walks past everything else, straight to it and just says ‘Wow’. It’s so unlike every other window we’ve seen.”
Sukhi and the team were sold on Lumi the moment they saw its launch in the trade media and immediately began investing in units for the showroom. Now after its consumer launch at the Grand Designs Live events in London and Birmingham, they are still developing half a dozen firm leads from show visitors, as well as ongoing interest from showroom visitors. The company has since invested in more Lumi exhibits for the showroom and will soon have examples of each system on display, including the more recently launched Lumi bi-folds, as well as a range of other Apeer products.
Apeer Marketing Manager Linda Tomb said: “It’s great to see Royale Regents getting behind Lumi so enthusiastically so we are very glad we were able to pass on some of the leads from Grand Designs. Both the shows worked so well for us and we were able to pass leads to others in our installer network around the country.
She added: “We are still on the lookout for a few more retailers for Lumi in various parts of the country and we will be delighted if we find any as enthusiastic as we have at Royale Regents.”
The Lumi system is the latest range from Apeer, which also includes its Traditional, Contemporary and the ultra-contemporary Modo composite door collections.