It is a fact that if you look through any aspect of life great ‘partnerships’ are always remembered – and business is no different. But it is only when all parties have the opportunity to contribute that those great partnerships come to fruition.
Our industry has been awash with ‘partnerships’ throughout its history, but there are not too many which would jump out if we were asked to name them. Our approach to partnership was to develop something which was going to sustain in the long term, and the foundation for that was to develop it in such a way that the installers we work with would have a genuine opportunity to play a part in it.
We didn’t want to be just another supplier talking about ‘installer partners’; we wanted to be different, and we wanted to be able to talk about genuine two way relationships with the people we work with. This has been a part of the IG Doors ethos for as long as anyone can remember and for our Truedor customers the time was absolutely right to develop our own dedicated ‘Partnership Programme’.
Our ‘programme’ is not just about what we can offer our customers to help them sell more of our products, it is also about how they can contribute to the whole programme by committing their time and expertise so that we all benefit. Tangible two support underpinned by a culture of true partnership is what we set out to achieve and the results are already there for people to see.
FIT show in April will give us the opportunity to showcase our ‘Partnership Programme’ and we look forward to having the opportunity to talk to you all about it at that time.
Richard Kirman is Sales and Marketing Manager for IG Doors Trade Division. For more information, visit www.truedor.co.uk or call 01633 627 190.