Sales and Marketing Director, Mark Richmond, talks to us about Selecta Systems new campaign and why 2016 is the time to ‘be part of the family’.
Having had many brain storming sessions and meetings to discuss marketing strategies and plans, one message has always seemed to come to the forefront of discussions – ‘The Selecta Family’. The message is simple and symbolic of what the company is all about and has been since the birth of Selecta in the early 1980’s.
In an age within the industry where large investors and investment groups have taken control of system houses, Selecta remain as the only UK window and door system supplier that are still operating today under the management of the same family whom started the business some 30+ years ago!
What this means is that Selecta has never lost its original ethos and values that has made the company what they are today. The friendly, approachable and caring company whom are far more flexible and accommodating than the competition. This ‘family’ ethos remains within the business, with longstanding, knowledgeable and experienced staff looking after the ever growing customer base whom have joined the ‘Selecta family’.
What we have realised at Selecta is that what we have and offer is different and unique to everyone else and that only by being part of it do you then realise the real strengths of the business. Fabricators have left Selecta in the past with promises of grandeur and fields full of ripe green grass only to return later, appreciating that what Selecta provides is not only a first class range of quality products but also the added value of a fantastic service and flexible approach to accommodate their requirements which is worth so much more to their business.
Predominantly over the years, Selecta haven’t been the kind of company to shout from the roof tops about ourselves and so it’s about time people got to know what Select is all about!
Customers have been very supportive and vocal when we mentioned our campaign and were willing to provide testimonials to support the message we are portraying within industry. This has led to a vast number of compliments from customers new and old centred on our service, products and flexible approach to working with them. We believe we do go above and beyond what any other system house supplier will do and the positive feedback which we have received goes a long way to proving that.
One of our objectives is to highlight the hidden gems within Selecta through the campaign, the staff – whom make things happen and are an asset to the business. Selecta recognises the importance of having a strong team, from the bottom up, of which will be acknowledged throughout the campaign. The retention of staff is of major importance to any organisation and this is duly the case at Selecta with many longstanding and experienced employees within the key areas of the business. This has given Selecta continuity and customer’s confidence that they are working with employees whom have a great understanding of the business its services and products.
We will also focus on the ‘family’ of products with our excellent Advance 70 window and door system proving to be as popular as ever with customers, new and old. Emphasis on our newly named Vantage Holiday Home System will be featured alongside the brand new MASTERfold Bi-fold Door System and established MASTERslide Patio Door System giving you insight in to the full range of products which Selecta provides.
All-in-all, Selecta has remained true to its roots over the years and that’s what makes Selecta unique in the industry, providing that personal touch as we care about you and your business. This is why we are still going strong some 30+ years later and with further plans afoot for 2016 we are looking forward to the next 30 years or so.
One thing we have always said is that with Selecta you’re not just a customer, you’re one of the family…
Why not come and meet the family at The FIT Show 2016 – Hall 1 Stand 156 in April, where a warm friendly welcome is guaranteed.