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Avantek: The new name in fabrication machinery

Wegoma Machinery Sales have continued an exciting end to 2015 with the announcement of a new company name – Avantek Machinery Ltd.

Following on from being voted NFA Machinery Company of the Year and the news that they are now also an official Urban dealer and stockist, we catch up with Director Gary Mayer to find out more about the name change and other plans for the future of Avantek.

Q: How has trading been since becoming part of the Flamstead Group in 2014?

A: With the resources of the Group behind us and the development of the Supercut machining and cutting centres, we’ve seen a very solid period of growth, which looks set to continue.

Q: What products and services have been provided to customers?

A: In addition to offering both new and used machinery, we’ve been able to provide ‘off the shelf’ spares, meaning we can offer a much faster turnaround for both service and initial supply. Where most new machinery is built to order, we’re able to keep several machines in stock, so we can often beat the lead times offered by other windows machinery specialists.

Our advice, training and support have also generated repeat orders from customers who know we can add real value to their businesses.

Q: As part of the same group, do you deal exclusively with Liniar fabricators?

A: Not at all. We do provide machinery to Liniar fabricators, but equally we can provide both PVCu and aluminium fabrication machinery to manufacturers using just about any profile or system, and we work with some of the largest of these across the UK.

Q: Why the change of name to Avantek Machinery Ltd?

A: In addition to offering the Wegoma and Supercut brands of machinery, we’re now delighted to announce we’ll be an official Urban dealer and also a stockist of Urban spares alongside our existing range. With a number of brands on offer, it made sense to choose a name that represented the company overall, allowing us to keep all the brands together under one roof.

Q: Why was Avantek chosen as the name?

A: The word ‘avanti’ is Italian and signifies ‘moving forward’. We’ve combined that with technology as we felt that it’s a perfect way to describe the business, as we’re always looking to the future and finding new ways to provide what our customers need using the very latest machinery.

Q: How did the official Urban dealership come about?

A: We were visiting the Fensterbau exhibition in 2014 and got talking to some representatives from Urban. We were more than happy to continue discussions with them as they manufacture top quality machinery, which complements the ranges we already offer.

Q: Will you still be supplying Wegoma machinery?

A: Of course – the Wegoma range is a well-trusted brand and a big part of what we will still offer to customers, so we won’t be moving away from it at all. Wegoma’s head office is based in Germany and we were never part of that group, so a new name is also a logical move from that perspective.

Q: How big an undertaking is changing the name of a company?

A: It’s a pretty straightforward exercise with Companies House and the bank; the work comes with the creation of a new logo and brand guidelines together with a new website. Then there’s new stationery, business cards, building signage, van livery, brochures… the list goes on! Luckily we can move quickly, so all of this is already underway.

Q: Will you be exhibiting at this year’s FIT Show?

A: Of course! We’ll be in Hall 3, on stand 330 – as soon as you enter from the atrium. Our new branding will be very visible and we’ll be amongst the major systems houses, so in an ideal location for fabricators to pay us a visit.

Q: The Supercut has been extremely successful since its launch in 2014. Are there any new machines in the pipeline?

A: We’ve developed a compact quad welder, primarily for sashes, that takes up half the footprint of a standard quad welder – ideal for factories where space is at a premium. We’re also exploring lots of other ideas, so watch this space!

Q: We hear rumours of a machinery showroom coming soon – can you confirm or deny this?

A: We’re very excited to reveal our plans for a showroom at Flamstead House in Derbyshire, which should be ready in early 2017. A new warehouse is currently being built and plans are to include an array of machinery, including a Supercut machining centre, so customers can come and see them actually working. We’ll announce full details nearer to the launch.

With a new name, new showroom, new machinery and a shiny new NFA award on the mantle, 2016 promises to be another busy and exciting year for Avantek!

For more information on Avantek Machinery click here.

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