TruFrame will be exhibiting at this years’ FIT Show with a number of new product launches, alongside the formal launch of the Double Glazing Network as part of an expanded marketing programme and a fully operational trade counter in the form of TruFrame Direct.
The exhibition stand will be split into three distinct areas: new products, marketing (including the Double Glazing Network) and TruFrame Direct. In addition, there will also be separate seminars running by their internet consultants ICAAL and their own in-house marketing team. Case studies will be demonstrated as to how they can generate consistent strong leads on a local basis for installation companies who are part of this Network. Plus there will be opportunity for customers to talk one to one with both digital and offline marketing professionals.
The unique hand finishing process to each and every TruFrame product will be shown on a number of products including their new Refine™ range, which is a range of window and doors that are fully mechanically jointed in the frame, sash and transom with the option of TruFrame’s own hand milled astragal bar product. In addition there will also be an entrance and French door from the new solid and secure Endurance® Doors range, which has been received very well by existing customers.
In-house marketing is a relatively new function at TruFrame and results from robust customer support, planned sales/marketing strategy and has already paid dividends with the TruFrame’s 2015 financial performance. In addition to the internal marketing offering, the Double Glazing Network will be presented which is a cost effective marketing network, all geared around lead generation with a number of successful installation companies enjoying considerable growth on the back of this, including Trent Valley Window and Door Company.
The TruFrame Direct model will not just form part of the stand, but will be a fully operational trade counter showing the near retail finish, that’s part of the proposition. Already there are now 5 counters in operation returning strong growth, with the aim to expand this network to 10 by 2018.
Visit stand 228 in hall 2 to see why TruFrame have become one of the most exciting uPVC manufacturers in the UK. For other information call the sales department on 01664 410 140 or email the marketing team directly on firstname.lastname@example.org. You can also add to their growing following on Twitter @TruFrame.