With music videos being the greatest medium for artists to get across their creative message, understanding how to convey that takes a unique mix of grasping the brief quickly and combining that with technical know-how which results effectively, in an engaging mini movie.
For real success and recognition that can reach a broad audience however, this then has to be bound together with the individual creative flair of the director, who must take hold of all the brooms to create a visual, musical masterpiece that can please, …well, just about everyone.
The creative skills of Nick Padley, Creative Director at MyTradeStudios and Giant Leap Productions has helped to attract the attentions of music industry aficionados and critics, for Sheffield based band The Sherlocks, with the likes of Roisin O’Connor of The Independent describing the band as ‘fresh’ and ‘earnest’.
In a recent online article, where Nick’s video for the band’s song ‘Last Night’ was featured, it was evident that the Group was hyped about the great reviews they were receiving and the positive direction they were taking.
Comprising two sets of brothers Kiaran Crook (lead vocals), Brandon Crook (drums), Josh Davidson (lead guitar) and Andy Davidson (bass guitar) – The Sherlocks have already appeared at the Reading/Leeds and the Isle of Wight Festivals and will be the headline act at The Leadmill in Sheffield on 3rd June.
Compared to the likes of The Libertines, The Arctic Monkeys and Pigeon Detectives the band seem destined for greater success, with a growing fan base.
On working on the music video, Nick commented,
“Music videos are all about people. They are a creative connection if you like between those delivering a message and those receiving it. It is vital to take a concept and grow it, to both capture and please a wide fan-base, whilst still being loyal to the original ideas within the lyrics of a song.”
With web hits being an all important part of the mix, conveying a message that entertains and encourages regular, frequent views on websites and social media such as youtube, is absolutely essential to the success of a song.
Catering for the ‘main stream’ audience is important but also it is critical to deliver what the client wants and all within just a few minutes.
“Having a lot of positive energy during the shoot kept the crew and the band happy,… and on this occasion, very fit.
It was such fun to do and it’s wonderful to see the recognition of a ‘home grown’ band like The Sherlocks achieving such positive plaudits. I was aiming to make a lasting impression that will be memorable for them and their fans. They are a great on going story that all the team are watching with great interest.”
Written by Helen Duval.