TruFrame have now formally launched their Double Glazing Network, after a hugely successful first 12 month ‘soft launch’, with customers reporting a significant and large increase in leads generated via the website.
The Double Glazing Network is very much about lead generation and TruFrame appointed SEM experts ICAAL 18 months ago, with a vision for the future of lead generation. After an initial trial period with 6 customers, the Network is being rolled out across a number of customers with 23 now signed up and several more in the pipeline.
The fully responsive Double Glazing Network website includes a postcode search facility for consumers, and for members there is a fully branded sub-site with the facility for customer testimonials, social media links and much more. There’s also an online quoting engine package that provides a range of prices for over 80 window designs, along with composite, French, patio and bi-folding doors and even complete conservatories.
Network members also benefit from a fully branded e-brochure that can also be printed, along with images and video content for additional marketing activities. Thames Valley based Abbey Windows for example, have experienced a 238% increase in leads in just 5 months, with similar performance gains reported by Jewel Windows and Art On Glass.
Patrick Firmager, marketing director of TruFrame commented: ‘Double Glazing Network is not just another industry badge, but a tangible and proven lead generation model. Our customers have enjoyed incredible returns and with 23 now signed up, it bodes well for the future of the Network as we look to expand into new geographical areas.