Baumatic has teamed up with 20th Century Fox to promote its Vantage cooking collection in conjunction with the DVD release of Snoopy and Charlie Brown: The Peanuts Movie during June and July.
Targeting families, each DVD includes branded promotional leaflets within the cover that highlights details of the cooking collection.
There is also a ‘call to action’ competition, which can be entered on the Baumatic website to win a shopping trip to Paris, complete with Eiffel Tower experience worth up to £5,000.
To promote the competition, advertisements have been placed in Sunday newspapers and interiors magazines, including Your Home and Style at Home.
There will also be marketing presence on “family-friendly websites” throughout the two-month promotion.
In addition, point-of-sale materials for in-store promotion will be made available to retailers.
UK head of sales and marketing for built-in Hoover Candy Baumatic Owain Harrison said: “Having partnered with 20th Century Fox in 2015, we were delighted by the results of our previous activity, which generated increased awareness of our fashion-led Baumatic appliance ranges. This type of promotion, with its additional ‘call to action’ competition delivers a huge uplift in our website presence and enables ultimate brand attention from our prime target audience of ABC1 families.”