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Waterline and Crown Celebrate Record Showcase

Waterline and Crown Celebrate Record Showcase

August 8, 2016

Around 1,000 retailers attended the Midsummer Showcase

Distributor Waterline and its parent company Crown celebrated their 30th and 70th anniversaries, respectively, at its Midsummer Showcase in Daventy, with a record number of retailers attending the three-day event.

Around 1,000 retailers visited the showcase, which took place from June 21-23, and despite it taking place during the European Referendum, the biennial event saw its largest number of attendees in its five-year history.

In addition to Crown launching 70 kitchens and 20 bedroom furniture ranges, the event also saw the introduction of Whirlpool to the Waterline portfolio, as well as launches from Sylmar and Franke.

In addition brands such as Fisher & Paykel, Perrin & Rowe, InSinkErator and Waterline’s Essential range of sinks and taps were also on display.

Much of the Crown furniture launches saw the introduction of textures from ceramic and woodgrain through to rough sawn wood effects, as well as increased colour options.

Sales director of Waterline Rob Taylor commented: “The show was a 100% success and how I benchmark that is the number of retailers we got here – because it was the largest amount we had ever got – the comments that were made to me by our retailers…and the promises of displays by our retailers.”

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