Edgetech UK, the driving force of energy efficient glazing, has been named a finalist in the Construction Marketing Awards 2016 for Best Branding and Positioning for TruFit®, the expanding foam edge tape used to install windows.
The ‘Don’t just fit it, TruFit it’ campaign has brought foam window installation tape to the top of the agenda in the glazing industry with fantastic results.
More window installation companies have turned to TruFit to systemise their window fitting with the quicker, cleaner and more cost-effective installation method and BS8213-4:2016 best practice for window installation now includes impregnated foam tapes.
Head of Marketing at Edgetech UK, Charlotte Davies said: “At Edgetech we identified a literal gap in window efficiency and brought TruFit to market to help window fitters maximise the performance of the products they are fitting.
“I’m really pleased to be a finalist for this great industry award. We worked hard to bring TruFit to window installation companies across the country. TruFit featured on five stands at FIT Show 2016 along with a tongue-in-cheek gun amnesty where fitters swapped their silicone guns for rolls of TruFit.
“We’ve also taken it a step further and are supporting TruFitters with a complete marketing support package to help them sell the benefits of using our installation tape to homeowners too.
“Sales of TruFit are growing exponentially and we’ve got exciting plans for next year.
“We have impressive competition in our category. As a new brand in the industry we’re honoured to have been named finalists and we’re really looking forward to the ceremony.”
Edgetech is up against four other finalists for Best Branding and Positioning. The winner will be announced at a glittering ceremony at the Radisson Blu Portman Hotel in London on 1 December.