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Clippings and Musings Locksmith October 2016

It is evident that the Locksmith industry has clear objectives when it comes to focusing on innovation and new product launches.  With the success of shows including Lockex at the Ricoh Arena and LockFest in Karlovy Vary reporting positive feedback from exhibitors, it is evident that the industry still sees exhibitions as key, (no pun intended), when looking to develop sales leads and inspire customer loyalty.

With industry leaders including Assa Abloy, EVVA, Dormakaba working closely together as partner sponsors at LockFest alongside organisers AZKS, as well as plenty of support from companies such as Mul-T-Lock, AD Security and Simon Touch, it is clear that trade fairs still work exceptionally well when looking to promote product launches and generate interest in the locksmithing industry in general.  Footfall figures are always the proof of success for any show and despite what can only be described as very uncertain economic times, it would seem exhibitions still have huge sway when it comes to investment.

This year, wise investors appear to have cleverly allocated funds for striking campaigns and stand design costs which had covered the costs of the marketing collateral and from what customers tells us, have garnered an excellent lead conversion ratio.

Onward and Upward

One notable new launch comes from startup company Brizebox which is offering more secure postal deliveries to online shoppers when they are not at home to receive goods.  The simple Parcel Delivery Box requires minimum courier intervention and will securely hold parcels until the Brizebox is full.  The range which can be adapted for use in apartments, is available in three sizes.


This solution for online shoppers has already been very well received in Europe, USA, Canada and the UK with developments planned for Australia and New Zealand in the very near future.
For more information on the designs visit:

October is National Home Security Month which this year is being supported by UNION, part of ASSA ABLOY Security Solutions, a UK division of ASSA ABLOY.  Initially introduced by UNION’s sister brand Yale, it is hoped that this nationwide campaign will help to create more awareness around home security.

Launched in 2013, the initiative will run throughout the month offering families advice on home security and keeping belongings safe during the winter months.

Eryl Jones, Managing Director at ASSA ABLOY Security Solutions, said: “We are proud to be supporting National Home Security Month once again. Throughout October 2016 our experienced Product Managers will be offering advice on product testing, quality control and UNION products.”

More To Talk About

“We will be producing a guest blog post for the awareness month, which will delve into total home security, exploring traditional security solutions for protecting the entry points to homes and any valuables within properties.”

“UNION’s expertise comes from its rich heritage dating back to 1840, we are pleased to be able to use our knowledge and experience to secure both residential and commercial properties.”

Other supporters of National Home Security Month, include ASSA ABLOY brands: ABLOY, Mul-T-Lock, Yale Door and Windows Solutions, as well as Screwfix, B&Q and Maplin.

The Association for Specialist Fire Protection (ASFP) has announced that it will appoint Niall Rowan as its new Chief Operations Officer. With the retirement of Wilf Butcher as outgoing Chief Executive Officer this appointment forms part of a planned reorganisation of the Association’s structure that is expected to take effect on 1 January 2017.

Following an ASFP management council meeting, the revised structure will see several ASFP officers taking on new responsibilities:

Niall Rowan moves from Technical Officer to Chief Operations Officer to oversee the every day management of the ASFP and here he will undertake the responsibilities of the incumbent outgoing CEO.  In this capacity he will maintain overall responsibility for technical policy and strategy.

Anna Hayes will take on more responsibilities in her capacity as Press Officer which will include developing and implementing a marketing and communications strategy

The current Membership Officer, Tony Corcoran will provide improved member-focused support which will incorporate members’ forums, an increase in CPD programmes and increased membership communication.

The new position of Training Development Officer will be handled by Wilf Butcher who will create a a training strategy and framework that will encompass initial awareness training through to an academic qualification in passive fire protection and David O’Reilly will continue as Operations Officer of ASFP Ireland.

Meanwhile, ASSA ABLOY Access Control has appointed David Smyth as a new technical engineer, who in his new role will be responsible for managing technical enquiries.  In addition he will take charge of the training courses at the division in relation to  its extensive customer base of OEMs and system integrators.


David graduated from the University of the West Scotland in 2015, before starting work with eXPD8, installing and monitoring security solutions for retailers in London and the South East.

He commented: “ASSA ABLOY Access Control has established itself as a global leader in supplying wireless locking technology for commercial building projects across the UK, and I am thrilled to be part of such a dynamic and forward-thinking organisation. I am looking forward to sharing my knowledge and expertise with the company, helping to oversee any engineering queries or challenges that customers might be facing.”

Gareth Ellams, Managing Director of ASSA ABLOY Access Control, further commented: “We are delighted to have David join the team. His technical expertise will undoubtedly be a valuable asset to our business moving forward. The additional investment in our technical team is part of our commitment to further enhancing this service to our customers, as well as enabling us to work proactively with our new and existing partners benefiting from the technical advancements of our Aperio® platform.”

Looking forward, it will be interesting to see some of the new developments on display at UK Construction Week; particularly with security standards at the forefront of the Document Q Building Regulations legislation.  It will be good to learn how companies are embracing the changes that now require designs, by test, to meet the PAS24:2012

Protecting new homes against physical attacks from burglars will be a topic for discussion with both exhibitors and visitors which I will enjoy exploring further for the next edition.

Written by Helen Duval 2016

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