Following the announcement of its sponsorship of Channel 4 show Sunday Brunch, Hotpoint will start a TV advertising campaign with the same channel during October.
The 30-second advertisement, created by JWT Italy and Movie Magic, showcases the company’s latest built-in appliances, which is its first launch of a full suite in five years.
Made to promote its ovens, this advertisement is focused on “baking the perfect loaf” and refers to the company’s latest Multiflow technology.
Hotpoint will be targeting ABC1 adults, with the advertisement shown during the breaks in grand designs, Sunday Brunch, George Clarke’s Amazing Spaces and Food unwrapped.
It will form part of a cross channel campaign that will feature online videos, digital, as well as POS materials.
Brand communications director for Hotpoint, Ian Moverley commented: “Our latest TV advert, airing in October, is a true reflection of our new brand positioning; caring for the things that matter the most, and combines the warmth and tradition of baking bread at home, with today’s modern and technologically-advanced kitchen.
“We have very deliberately taken a powerful, near-cinematic approach to connect emotionally with the views and convey the sense of something authentic that we can all recognise – the place that cooking has within our lives.
“The TV advert aims to support our brand ambition to be the number one player in the cooking market.”