Denise Iordache has been appointed marketing manager of InSinkErator for Europe and Russia
With extensive international marketing experience, she has knowledge of brand strategy and development through roles at the Scandinavian Tobacco Group and Nike Europe.
Commenting on her new post, Lordache said: “It is an exciting time for me, joining an exquisite and growing brand. The company’s tremendous knowledge and experience of food waste disposers is a huge asset, enabling us to educate the industry further and focus on innovation within the category. It is with enormous enthusiasm that I enter my new role on unlocking the full potential of the company, while building and increasing InSinkErator’s dominance in the market.”
Managing director of InSinkErator EMEA, Ashley Munden commented: “Denise is a valuable addition to the InSinkErator team. With her international marketing and communication skills and multi-language ability, Denise will continue to drive brand awareness and play a vital role in product development across Europe and Russia.”