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Andy Green 2016

Advance 70 – Flush, Fitting and EASing in to 2017 and beyond!

The Advance 70 window and door system continues to demonstrate to the industry its fabulous benefits as one of the most versatile profile systems around. The flexibility and excellent capabilities of the system are now coming to the forefront of current and future innovations as Selecta Systems Sales Director, Andy Green, reveals the pioneering solutions to their flagship window and door system.

Advance 70 Flush Fit Sash and 80mm Traditional Frame
The Advance 70 System welcomes two fresh profile sections that have been integrated in to the existing chamfered and sculptured systems. The new flush fit sash and 80mm traditional frame profiles have been purposely designed to fit in to the existing suite and keep within Selecta Systems ethos of providing effective and efficient solutions for fabricators and installers alike. What this means to fabricators of the Advance 70 is that there is no need for extra machinery, tooling or unnecessary extra stock holding – just the addition of a profile section!

The flush fit sash and 80mm traditional frame have also been designed to accommodate all existing hardware combined with the option of a traditional looking mechanical joint or standard corner weld. A riser block has also been designed to ensure that a constant 4mm sight-line between the sash and frame remains, unlike some where the sash drops at one end.

The Advance 70 systems two new profile sections are aimed at offering fabricators an extensive premium profile suite without the added ‘extras’ of other systems. The Advance 70 is the ideal prospect for any fabricator wanting to run an efficient fabrication shop whilst maintaining a quality window and door solution. The versatility of the Advance 70 has been demonstrated with these new sections and revolutionises the way you fabricate modern PVCu windows and doors in 2017.

Advance 70 – Making it EASi
Another advancement in the adaptability of the Advance 70 System has seen the introduction of the EASi-FOLD Doors – dubbed the innovative and revolutionary option to a bi-fold door. The radical new take on bi-folding doors, Advance 70 EASi-FOLD Doors have certainly raised the interest and obvious potential of the system.

EASi-FOLD Doors, appropriately named because of the simplicity of operation, are a multi-pane set of doors with individually opening sashes. With no visible hardware, only a simple handle on the master door, the independently sliding sashes offer easier handling when opening and closing as each sash glides along a Teflon coated track, locks within the landing gate and swings in to place with ease and little force. With PAS 24 testing compliance EASi-FOLD Doors are not only the most user friendly panoramic door option available but also one of the most secure.

Sharp, Fresh and Versatile
With the development in the flexibility of the Advance 70 Window and Door System, it has been seen as the ideal opportunity to freshen up the brands logo as the company looks to 2017 with enthusiasm and optimism. Gone are the white blocked background and Extruding Confidence strap line with the number 70 reduced in size to provide a sharp, fresh and versatile brand logo much in the same mould as Selecta Systems outlook for 2017 and beyond. The Selecta Systems logo has also undergone a minor face-lift, again removing the white block and strap line and adding ‘Systems’ to give a simplistic and adaptable company logo without losing its original identity, as Selecta enters its 35th anniversary year.

Fresher, bolder and bigger are also the terms being used for new marketing materials supporting the Advance 70 brand which have been designed to give customers an edge on the competition. The new 44 page 297x297mm Advance 70 Consumer brochure is a typical example of this distinctive new approach giving the end consumer full page imagery and vital product benefits all within a quality, modern and sharp looking brochure.

To compliment the arrival of the innovations in the Advance 70 System, new branding and marketing materials, a modern, simplistic and novel new website is to be launched by the start of 2017. The website will provide fabricators, installers, commercial enquiries and homeowners with vital information on Selecta, the Advance 70 System and its associated products. A quirky but effective colour visualiser for the Advance 70 offerings will be present with a customer login area for all those important technical documents and marketing support materials and images.

Advance to a New Level in 2017
With a new management team, new products / developments and an enthused approach, Selecta Systems is entering 2017 with an exciting and effective commercial package for existing and new customers. The development of the Advance 70 range demonstrates the commitment towards providing the industries customer base with a window and door system that can take their business to a new proficient level.

Showing a different Selecta at the FIT Show 2017
With all the new products, branding and a stimulated Selecta team, the FIT Show comes at the perfect time for Selecta. Stand designs are well under way at the moment and visitors can expect to see something different from Selecta at the show with the Advance 70 Systems new profiles taking centre stage and a chance to meet the ‘Selecta family’.

Written by Mark Walker

WindowFlush Casement
Advance70 logo 2016
EASiFOLD logoSelecta Systems logo

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