For MyTradeTV 2016 has been a year of growth with our industry specific publications becoming well established within their individual sectors.
Customers state that we have developed an effective communication channel for their business that hits the target audience they need to reach. Which is great feedback …and we are building on that even further next year with exciting developments due to take place in January.
Being able to communicate news and topical items of interest is just part of our strategy as we have built upon our video and broadcast capabilities, under the directorship of Nick (Padley). We have worked alongside some leading industry companies to provide solid media communications that can be utilised online and within their own individual news streams, which according to many has brought a fast ROI.
We like to keep things simple and then with the right basics add a little more creativity and smart thinking into the mix.
Next year we will be taking this further by introducing new creative digital aspects that will further enhance the tv, publishing and broadcast capabilities we already have at our disposal.
Great Creative Support
We have driven forward in the social media world also which we intend to push further next year. With quality news items fed through to us we have been able to support companies with their leading national marketing campaigns as they develop.
Likewise our creative content fuses news and case studies to add a little more potency to the industry topics that need covering. As news travels so fast these days via Twitter, Facebook, blogs and YouTube we have successfully created coverage that has been channelled to the right target audience and gained ground for customers.
Working alongside clients, we have held enthusiastic meetings which have given us a healthy pipeline to develop creative projects that play to customers’ strengths. This in turn has created dialogue with their own customers and produced excellent results all round.
These are some of the key ingredients we will expand upon further next year as we proactively push the boundaries for customers in the ever changing media landscape that surrounds the sector.
So, as we hurtle towards Christmas and the holiday season our thoughts turn to those who have made our progress possible so far. With much gratitude to our customers for a positive and successful year, Lee, Nick and the rest of the MyTradeTV team would like to thank you and send you best wishes for Christmas and the New Year.
See you all in 2017 !