With marketing seeming to change direction perpetually, it can be hard to know exactly where to start when it comes to pushing the boundaries of corporate promotion and standing out. It can be a struggle to work through where to start when it comes to profiling a company in a competitive field and also it can be quite daunting when evaluating exactly what story to tell. Then what to do with the results?
Most recently however, CEOs and key decision makers have grasped the potential of corporate videos which have really come into a league of their own. This strong marketing tool is enabling B2B and B2C companies to grow their corporate presence in new and engaging ways. Words and pictures have never been more powerfully combined….but putting it all together can be extremely daunting.
One of the first things to remember about Corporate Video production, is that it is not only an extremely powerful tool but it is also a fun process! Video production is an exciting way of telling people about products and services that are available in a slick, stylish way.
With the right production team behind a project, a video should reflect the drive, quality and enthusiasm of a company. Working alongside an experienced creative team will ensure all the relevant points will be incorporated that will make the video interesting and successful.
Hiring the right producer and director is essential if a budget it is to become an engaging business video – which is where the MyTradeTV team excel. Under the directorship of Nick Padley, the production team is highly experienced and their input is invaluable when looking at telling a corporate story.
Of course, the team will need ideas on what needs to be said in any corporate message, but these aspects can be discussed and planned in pre-production meetings. Creative input from the team will add alternative twists to original ideas and help to create stronger messages for target audiences.
So how do you go about providing good creative content for your production team? Well you have to understand your target audience, which in many cases for B2B companies, will be their customers’ customers ultimately.
Understanding the demographics of a target audience ensures that there will be high viewing figures and maximum engagement. The project must be tailored for the right audience whether that’s via a website, social media, YouTube or through industry specific news channels at MyTradeTV.
It’s all very well telling a story, but you have to ensure that the right people are going to see it…that it will get maximum exposure in the right places, to boost viewing figures.
Trust the team
Content is is the most fundamental aspect to creating an effective corporate video. Creative experience is right there alongside content. Discussion and regular communication with the production team however are vital to make an impact and effectively attract the attention of viewers. Locations, interviewees and even wardrobe are all things that need to be considered, booked and confirmed.
Many people are camera shy, but that’s not a problem! There are plenty of ways to produce a strong message without personal appearances, but the story has to be told in other ways. It’s a great creative process where the MyTrade team excels.
One of the most important things to consider to remember is that people do need to know what they want a video to achieve – should viewers take action, make a call or simply become more aware of a brand and want to buy a specific product?
Then once all elements have been included it is essential to know how to push the video out to the right audience. All available avenues should be explored in order to maximise on corporate creative prowess. Ensure that all media routes can help promote the investment made.
For more information on the advantages of video production for corporate profiling, call the MyTradeTV team