Selecta Systems fabricator Ace Windows (NE) Ltd has been impressed with the quality and look of the new batch of marketing brochures and materials whilst also commending the excellent customer service that they regularly receive from the team.
Abe Rabin of Ace Windows (NE) has disclosed his backing and praise to the new marketing materials which he quoted as “an amazing change to the marketing support package” and that “the efforts in the marketing material are definitely what is helping to drive their business forward.”
Feedback from Selecta Systems customer base has been exceptional following the launch of a series of new marketing brochures and literature. Selecta Systems Marketing Manager, Mark Walker, sheds light on why he feels the new marketing materials have been so fondly received and how they seem to have hit the mark with customers.
Mark explains, “Around 18 months ago, one of the areas which I felt were in need of refreshed approach and re-design were the marketing brochures and materials which we provide to our fabricator base as sales material to the end consumer. They did a job but didn’t really stand out and portray the products respected and valued position in the market.”
“Brochures and marketing materials are a reflection and representation of not only ourselves but most importantly our fabricators in front of the consumer and so it was important that we set out to give the end consumer a more distinctive and informative set of brochures to depict the products in their best light.”
“Firstly, I felt it was important that they had continuity and consistency with a colour scheme and theme that performed across the whole range, thus instantaneously recognisable as part of the brochure range. Instead of a standard white, clinical looking approach, we looked at current colour trends with dark greys and black very popular within the home, giving a modern and prestigious look and feel – a message that sits well with the products on offer. Bold, bright imagery was also a main feature to draw attention to the products with not too much text, but enough to give the reader information about the products”, says Mark.
The range of new marketing materials and the growth of the marketing and customer support team is having a real positive effect with Selecta’s customer base as fabricators look to grow their business further.
Mark concludes, “When we set about designing and creating the brochures there were certain aspects, as mentioned, that we wanted to achieve and all-in-all these have been accomplished as recognised by recent customer feedback.”
Written by Mark Walker