Online news has been a growing phenomenon for quite some time now and statistically it leads the way with around 92% of B2B prospects all avidly soaking up online video content – roughly this amounts to 4 billion videos viewed on YouTube every day. Furthermore, when it comes to making sales, according to recent statistics, it is estimated on average that around one-third of shoppers will make a purchase after viewing an online video ad.
When it comes to corporate profiling some marketing departments are caught in a real dilemma as they consider whether to incorporate video into their marketing campaigns. While many marketers are looking at bold advertising campaigns the fact is video is now part of mainstream advertising….and this is where the MyTradeTV team can really bring their skills into focus when highlighting the best aspects of a business.
For those where products or services can be purchased online then supporting videos can help to increase profit margins. Mainstream online vendors such as Amazon acknowledge that adding a video alongside a product will greatly increase the chance of a sale.
As an informative tool a promotional video is an excellent option with great scope to appeal to viewers emotions. Sound and vision work far more powerfully than static advertising and consequently, they can emotionally drive a sale if produced in the right creative way.
Anyone struggling to make a decision about whether to move down the video route should consider how much a video can convey in such a short period of time. With the right scripts and visuals combined together, it is possible to make a significant impact and it does not cost the entire marketing budget. Making it engaging is where the MyTradeTV team excels under the directorship of Nick Padley.
The company’s customers are grasping that a video can be useful when produced to act as a demonstration which shows customers ways to install new products for example or helps employees grasp new skills. When expertly produced, video advertising creates a very solid connection with viewers, helping companies to connect with existing and potential customers through powerful storytelling. It personalises people and companies helping to highlight a company’s assets which is a great networking tool as they make excellent talking points particularly for seminars or events. Specialists can cover topics in unique ways.
Videos are very ‘sociable’ as people share them to update, educate or purely to entertain colleagues. Many people these days will regularly upload snapshots of their working day to share with workmates. If people find a video useful they will share it with followers through the ever expanding social media network; for example a recent article claimed that Twitter users share around 700 videos every minute. What great exposure for your message given those kinds of statistics.
Now is the time of the ‘millennials’, where technology is ‘King’ when it comes to target audience reach. As such, MyTradeTV has also seen customers benefit from video via the increasingly popular mobile-user route. For many this is proving to be a continually expanding market at the moment. Mobile and smartphone technology enables video messages to throw a powerful punch to ad campaigns if they are slick and carefully produced.
Also, as the big search engine companies have embraced video content this means that by embedding videos on a website or driving them through social media will increase the chance of being found by target audiences when looking for specific things.
With data capture and analytics now readily available on key social media sites such as Twitter, Facebook and Linked In, it is easy to discover what people like about a company’s products and services. Understanding this type of social interaction and analysing the statistics from a cross section of sites will help a company evaluate its structure and marketing strategies, adapting them accordingly to be more effective. Corporate videos can help companies channel the right direction when it comes to their customers, based on the statistical data from social feeds that is available on any given video produced.
To discuss how to integrate video into your marketing campaigns call Lee or Nick on 01924 918171 – a lot of your competitors have already made that call.
Helen Duval 2017