Manchester’s first-ever Guardian Warm Roof Roadshow has been confirmed as the most successful ever.
It was hosted by Bolton-based Premier Conservatory Supplies Ltd. (www.premier-supplies.co.uk).
More than 100 North West-based conservatory installers attended the event at the Novotel in Worsley last month. 17 installers signed up on the spot. And that number is expected to rise over the coming months.
The event came after Premier Conservatory Supplies’ acquisition of the goodwill and selected assets of Worksop-based Four Seasons Conservatories (UK) Ltd. (revealed last month). In addition to the Four Seasons deal, Premier invested five-figure sum to become a fabricator and supplier of the UK’s market-leading solid roof: the Guardian Warm Roof.
Premier Conservatory Supplies managing director Peter Gray said: “It was a great event. It was good to catch up with friends old and new. The level of expertise in the room was incredible. I think anyone who came along will have learned a lot about the latest industry trends. Not to mention the latest insights about Guardian Warm Roof products. That’s what made it so worthwhile.”
For Guardian Roof Joe Kearney said:
“It was the busiest Guardian Warm Roof Roadshow we’ve ever done. We’ve seen a steady increase in attendance numbers with each successive Roadshow. But this was something else. It was wonderful to welcome 17 new members to Team Guardian. We can’t wait to start working with them all.”
Peter believes the bumper attendance indicates a resurgent fenestration industry; especially in replacement solid roofs and bifold doors.
Peter adds: “Replacement roofs and bifold doors are massively-growing markets. I think, here at Premier, we’re coming to it quite late; only since the turn of the year in the case of replacement roofs. But we hope to make up for lost time!
Lead Generation has Never Been So Easy
“The beauty is that, now, many conservatory owners have heard about the benefits of warm roofs. And from a installer point of view, it’s simply a matter of dusting down the old contacts file – and revisiting them with a new enhanced product.
“Lead generation has never been so easy. And first time conservatory installs offer a perfect upsell opportunity too.
“Bi folds and warm roofs are now a real aspirational product. Customers know about them. And they want them. They see friends, families and neighbours choosing to upgrade. And it’s that word of mouth that really drives the business.
“Only last month we completed a Guardian Warm Roof installation. And a week later the customer’s cousin called us to order the exact same thing. No selling required by us. It’s just a matter of seeing the quality result for yourself; and knowing that you want it.
“In the old days conservatories solved a problem. It was all about generating more useable space from each property’s footprint. But now? We have an incredible product with genuine desirability. It’s that pull that is generating momentum in the industry.”
Guardian Warm Roof – the UK’s first solid conservatory roof system in the country with Local Authority Building Control (LABC) and LABSS approval. Last year, Guardian became the UK’s first replacement roof manufacturer to satisfy the new LABC guidelines.
So what prompted Premier Conservatory Supplies to become a Guardian manufacturer? Peter explains: “The branding of the product is good. It’s a great product. It’s recognised as the market leader. Customers ask for it by name which is always a good indicator.
“When you’re dealing with an aspirational product; the quality and trust in the brand is crucial. Guardian gives us that.
“Before we became a Guardian manufacturer we’d been speaking to them for a number of years. We acquired the Four Seasons business, and they were already a Guardian fabricator. So that was the perfect opportunity to commit to Guardian as a strategic driver of the Premier Conservatory Supplies business in the future.”
Premier Conservatory Supplies was formed in 2011 and has 29 staff. With the Four Seasons deal, the business expects to create up to six jobs over the next six months.
Premier Conservatory Supplies’ product range now includes Warmcore windows and doors, K2 Roof Systems; Guardian Warm Roof; and, Stratus Lanterns.
It offers the business a solid base for growth as Peter reveals: “It’s not unusual for customer enquiries about one product to lead to selling opportunities in another area. That is what makes our range so strategically powerful.
“It’s important at an installation level too. Customers enjoy peace of mind when they see us using the market leading brands in all areas of anything we build.
“I’ve heard that some operators will use lesser brands to boost margins. I don’t think this does anyone any favours. Not for the industry. Certainly not for the customer. And it’s just not our style anyway.”