Co-operation is a huge part of any company’s success – from the combined diligence of a team to the reliability of suppliers – it is the mainstay to growth. At the centre of this is the common purpose of teamwork. Getting that message out there in concise and appealing ways that will interest investors is another vital component. Making the whole picture look an attractive prospect to investors is a completely different ball game.
At MyTradeTV the professional skills of the team can help to create the ideal vehicle to demonstrate the unique aspects of a company, that will make it stand out over and above its contemporaries. This ultimately will result in greater awareness and improved corporate positioning.
Today, the video has really come into its own as a viable solution to gain larger target audiences and to maintain a strong public profile. Anyone who is anyone, suddenly wants to look at developing a corporate video…but there are only a few smart people who are really grabbing the limelight effectively.
For many people, the thought of appearing in a video is a terrifying prospect that brings them out in a cold sweat. Likewise, evaluating content before going viral is an extremely daunting thing to contemplate….either that, or they just throw something together and hope that it will just work…somehow.
However, the MyTrade team likes to think we can pretty much cover your creative needs with extensive filming, media and editing experience at our fingertips. We excel at developing a visual programme that will reflect a company’s high standards and can give sound advice on the best way to highlight its merits.
A Great Introduction
Hopefully there is an excellent team working together and it can be a huge advantage to focus on them in a corporate video. Our creative skills lie in developing a key piece of marketing potential that incorporates all the benefits of a business. We can provide a video with the right balance that reflects the advantages of a company’s ‘human touch’.
Bringing the team into focus it is an excellent way to highlight an organisation’s vision, goals and its ethics which will make a powerful impact. It will not only discuss what makes a company unique – it will show it. Nothing sells better than authenticity.
To be really successful in a particular arena, it is always a plus to include interviews with leading industry experts. This supports your message and your goals.
Interviews with industry experts
To give this greater credence then support from experts within a particular field, that is relevant, will always be a great way to give unique content to the final cut. For those looking to be recognised as leaders in their fields, then utilising the potential of an industry influencer will give reassurance about statements made.
Looking behind the scenes and bringing the human element into a business creates a personal touch that connects with existing and potential customers. This introduces key personnel in a way that reinforces the ‘friendly and flexible’ manner most companies wish to impart. Discussion with senior personnel and CEOs which highlights a corporate journey, including hurdles overcome, removes distance and engages an audience.
Prospective clients can learn so much this way about how a company works…people are always keen to learn about how their supplier operates.
Show It Off
If there is a large amount of video sitting in a corporate library doing little, then it may be an idea to amalgamate this into a video showreel. This will really play to the strengths of a company, with careful editing promoting the best work.
Equally, product videos should be developed if there is a range that needs to be seen by both consumer and commercial sectors. People invest in products they can see and with video now becoming one of the strongest mediums out there, it is always possible to promote a product effectively with a carefully structured video.
With an exceptionally creative team that has an established reputation in media, television, marketing and publishing, the MyTradeTV team can ensure that the right messages are getting out to the right audiences. For more information contact Lee Clarke or Nick Padley on 01924 918171
Helen Duval 2017