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Consider Your Content

When looking to invest in a video, as a creative team, it is our job to provide a simple way to demonstrate the story that needs to be told.

Part of this remit, means that a storyboard has to be produced which is a working document that helps to begin the visualisation process, so that the important parts of a video can be put together smoothly.

For anyone looking to develop video marketing as a viable source of promotion, thinking about content is crucial.

The storyboard is not a work of art, in fact in many cases clients don’t see this element in the production process. However, understanding it’s necessity and how it works can sometimes help investors to incorporate the important points that need getting across to viewers.

This crucial part of video production has to accurately show the content, but it is a working document that can be altered to include new aspects as required. Pencil ones in cartoon boxes work brilliantly well.

Whilst a lot of content will have been incorporated into the script, the storyboard is a useful thing to think about as it helps to identify every element of the video being made and it is extremely useful in the editing phase.

Although the MyTradeTV team will incorporate all aspects including cast, props, costumes (if relevant) music and any necessary sound effects into the storyboard concept, it can help to detail things that should be incorporated to ensure, at this crucial stage, that everyone is working from the same point of view.

The storyboard can also be worked on together as a creative project – this is particularly useful if there are many elements to incorporate during a manufacturing process.

Initially, as a team, we will produce establishing shots which will be put together in a series of visuals. They will loosely represent the final version and placement of the individual shots.

Alongside these are action and dialogue boxes which will determine how the shots are linked together. Again this can be an important part of the initial discussions as it will help to bring focus onto the important topics for inclusion in the video.

Any graphics necessary will also be incorporated into a storyboard to ensure all salient points have been covered.

The different shots for a corporate video can be quite complicated so rough sketches do help to outline the relevance of each one.

By considering the storyboard it can turn the whole concept into more substantial action shots. Occasionally the storyboard will come before the scripting, but whichever way round it will be an instrumental aspect that is developed by the team to create the final visual.

Call Lee, Nick or Helen for more information.

Helen Duval 2017

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