Made for Trade took full advantage of the 2017 FIT show ensuring their all aluminium Korniche roof lantern took centre stage amongst its contemporaries, the show provided the perfect platform for MFT’s team to demonstrate the innovative designs unrivalled speed of fit amongst its other selling points.
Following the prototype Korniche roof’s first unveiling at the 2016 FIT Show the feedback and enthusiasm for the sectors most attractive roof lantern has been incredible. Eager to get their product to market, Made for Trade worked tirelessly through the end of 2016, polishing the design and getting the Korniche ready for full production which began in January this year.
Ever growing momentum and increasing enquiry volume for the FASTEST, STRONGEST, WARMEST and SLIMMEST system available meant the 2017 FIT Show could not have come soon enough for Made for Trade, giving a great opportunity to put the Korniche under the spot light, and providing the all-important ‘proof of the pudding’ for their recent advertising campaign statements around the unique features of the ground-breaking product.
Bradley Gaunt explained “Advertising is only as good as words and pictures so it was very important to use this opportunity to physically underline the Korniche’s unique selling points, and in particular the speed of fit. To achieve this we designed a stand allowing a transparent approach to the product and our build demonstrations really hit home just how easy and manageable a Korniche Aluminium Lantern is to fit. We are very proud of the design and engineering that has gone in to the Korniche’s development and wanted to ensure this came across clearly and was fully understood by Fit show visitors and installers”
Three demonstration installations every day at the FIT Show literally stopped people in their tracks, as they gathered around the stand to watch amazed at the efficiency and speed of the installation of a 1.5 x 1 metre Korniche, which consistently improved to a staggering 5 minutes and 55 seconds by the last day of the show.
Following the build, visitors were encouraged to get up close and personal with the just completed demonstration model to see how precision fabrication ensures accuracy as well as speed of fit.
Further showcasing the engineering of the Lantern, Made for Trade displayed cutaways and development to final product sample components allowing visitors insight into why the Korniche makes on-site installations so easy and the reason the product is incredibly strong, robust and secure.
Two vertically hung lanterns and an impressive 5 x 3.5 metre overhead lantern on the stand displayed the class leading aesthetic, Korniche really did stand out from the crowd
Chris Wann, Business Manager said “When it comes to internal and external aesthetics there is really no other lantern product comparable to the Korniche. The roof is getting a great deal of interest from builders involved with timber garden rooms as a wooden looking alternative at a much easier to swallow price. These customers also demanding a high end external finish as often a lantern will be visible from a first-floor window, our purpose made top cappins provide exactly that, a refined architectural contemporary look which is a million miles away from systems thrown together from a conservatory roof parts bin” he added “It sells itself, You have got to ask the question, what would you put on your own house?”
A view obviously shared by the public as reported Korniche orders have continued to grow month on month since its release, again with the increased publicity leading up to the FIT Show, and now reaching a record high following its first proper debut as an available product at this year’s FIT show.
So what’s next for Korniche? – Made for Trade are maintaining pace on product development with their in-house design team having a thermally broken super slimline roof vent and custom cill profile due to go into production this year. Safe to say these new products all maintain the MFT design philosophy of low cost high quality finish and minimum installation time.
They have also just launched an updated website which is online at www.korniche.co.uk and it will soon be further upgraded with the KwikQUOTE estimating tool for our trade customers available in the next few weeks.
Made for Trade continue to meet the rising demand for the Korniche whilst ensuring that support services for customers are firmly in place. Demonstration Korniche Lantern units are available alongside a whole host of marketing and point of sale material for showrooms of all sizes.
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