TruFrame have launched a modern, tongue-in-cheek advertising campaign inspired by the controversial ‘Are You Beach Body Ready’ advertising that’s graced outdoor advertising sites across the UK. This campaign has been designed to encourage small to medium sized fabricators to partner with them, so they can focus on sales and avoid the pressure of juggling business issues.
A set of two postcards have been sent out to carefully selected manufacturing companies, highlighting the benefits of switching off their machinery and partnering up with TruFrame, who have an impressive history in highly successful changeover programmes for fabricators.
There is also a dedicated website at www.stopfabricating.co.uk and there will be intensive social media to support the campaign, which suggests that some business owners could be focussing on generating sales (or even working on their tan), rather than on the last machinery breakdown and other difficult business issues.
With an in-house developed order management portal, along with dedicated sales, marketing and customer service functions, TruFrame also have the resources to implement a carefully orchestrated and tailored changeover programme. With 97% of all frames going through quality control first time and OTIF levels at 99%, there’s the additional reassurance of consistent product supply, with each frame hand finished using their renowned 4-step process.
David Firmager, managing director of TruFrame commented: ‘The new campaign is striking to say the least, but is designed to highlight the opportunities for companies to stop fabricating. For many, it makes commercial sense and the prospect not necessarily to get beach body ready, but to find time for other more proactive and rewarding activities.’
For further information on becoming a TruFrame partner or to become ‘Beach Body Ready’ visit www.stopfabricating, e-mail firstname.lastname@example.org or call the office directly on 01664 410 140. You can also add to their growing following on Twitter @TruFrame.