When it comes to video marketing its benefits are simple – they can make a company serious money. Incorporating a corporate or product video onto a website can really enable companies to convert leads and fast.
Equally, a strong and well defined product video on a website can lead to immediate investment. It has been proven that 74% of viewers who watch ‘explainer-videos’ go on to buy a product.
While many people consider that ROI must take some time, many who have made the investment state that it has really helped their marketing campaigns. Whilst there is some time that must be committed to looking at what exactly needs promoting the end results gain very positive results with clicks and shares that help to drive existing and potential buyers to a website.
There are some who think that uploading a quick iPhone video onto social feed will suffice – this can be a serious drawback, as explaining technical details and crafted editing are essential elements, are things that come with qualified experience. Content matters! Really!
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Visitors will linger longer on a website with video content to educate them. Exposure to a product or service increases the time people spend on a site, and this is excellent for search engine optimisation. For example, on Google if there is an embedded video viewers are highly likely to start exploring and more importantly, investing. Videos really do affect your search engine rank.
Explainer videos enable the viewer to discover more about the product and therefore they engage site traffic. Most people who invest in this type of video state that it is effective when looking to create ‘action’ and sales on a website.
Incorporating animation into a video will bring concepts to life and they substantiate the supporting text on a website. Animation creates the ideal blend of entertainment, information and education which leaves a lasting impression and generally creates an ‘action’.
Just like TV advertising, video marketing leaves its mark and it is becoming increasingly popular due to the fact that its popularity is increasing and it can be created economically.
Thanks to new technologies and the reach of social media which helps to spread the message of a video, marketing, in this way, gives a business a much larger audience than ever before possible. Creativity combined with clever editing and new techniques will ensure a message is made that will be remembered. The investment lasts and at sensible costs.
People sell to people but video can ensure that a message or benefit is retained for a long time. Getting creative with a product or service is a very clever way to build upon the reputation of a business.
Getting visually creative is the next best marketing tool! Call the MyTradeTV team to learn about unlocking new business potential.
Helen Duval 2017